We uncover the real roots of Marketing ROI in #005 with Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability!
Dive into this show as we rip open the real way to measure marketing ROI, crush marketing myths, and diagnose strategy leakage.
Awesome takeaways from this show:
- Understand what is marketing ROI (Return On Investment)?
- Use a feedback loop to be better & smarter
- Marketing ROI is not pass/fail
- Target segments you can win
- Every piece of info gets you closer to being more accurate!
- The 4 categories of measurement
- Results Tracking
- Pre/Post Trend (Look at the before & after)
- Marketing Testing
- Company site: http://www.lenskold.com/
- Jim's book: Marketing ROI: The Path to Campaign, Customer, & Corporate Profitability https://www.amazon.com/Marketing-ROI-Campaign-Corporate-Profitability-ebook/dp/B000P2A3NM
- Jim Lenskold LinkedIn: https://www.linkedin.com/in/lenskold/
- Lenskold Group helpful content: http://www.lenskold.com/roi_content
- Asbury Park Music Foundation: http://asburyparkmusiclives.org/