The Hard Corps Marketing Show

Curiosity that Sparks Innovative Marketing - Dr. Diane Hamilton - Hard Corps Marketing Show #123

January 30, 2020

Do you feel like your marketing team has become stagnant in their ideas? Is there something inhibiting the team from creativity and innovation? Perhaps it is because their curiosity is being stifled.

An expert in emotional intelligence and behavior science, Creator of the Curiosity Code Index, Author, Speaker, and CEO of Tonerra, Dr. Diane Hamilton, explains the factors that keep people from being curious and how curiosity is the very spark that encourages creativity and motivation.

This is a great episode to listen to and consider the curiosity level of your marketing team and what you can do to help foster and encourage that to keep growing. Check it out!



  • Curiosity is what comes before intrinsic motivation and drive. If people are less curious, your team can be kept from growing in their expertise.
  • There are four factors that can inhibit your curiosity. They are fear, assumption, technology, and environment.
  • The fear factor is people being afraid of not wanting to look stupid or stand out from the norm. In a marketing meeting, are people afraid to ask questions because they do not want to look unprepared? 
  • The assumption factor is your inner voice, things that you tell yourself. For example, “Oh, I don’t want to do that because I’m not good enough at it.”
  • The technology factor is when certain things are made too easy for you to find out, so you may not question the reason behind that fact, or you do not know how to leverage certain technology to help you find out more about a particular subject.
  • The environment factor is the external inputs such as your parents, teachers, siblings, friends, and location that you are in that could encourage or discourage curiosity.
  • The Curiosity Code Index tells you the level of each inhibiting factor that you are dealing with, and then helps you to create a plan of where to start dealing with those curiosity stifling factors.
  • Keep your mind open to different ways of doing things. People regret what they don’t do as opposed to what they do, do.
  • What can you do with your marketing team to help foster curiosity? How can you work on these factors to help drive creativity and innovation?
  • Career Advice from Dr. Diane Hamilton - It’s not so scary to try certain things. Don’t wait to try something new, change is exciting. Find people to be your mentors and surround yourself with people that are smarter than you.




Busted Myths:

  • Curiosity killed the cat - Curiosity did not kill the cat. Curiosity should not be stifled, but fostered. It is the spark that stimulates creativity and innovation.


Shout Outs:

  • 48:05 The Hamiltons
  • 54:13 Mr. Tate


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