Feed the Need with Neuromarketing - Nancy Harhut - Hard Corps Marketing Show #019

April 26, 2018

Prepare to have your mind blown as we enter the realm of neuromarketing with the brillant Nancy Harhut, Chief Creative Officer of Nancy Harhut & Associates!

Unlock how behavioral science makes marketing more effective, the benefits of being cognitively fluent in copy, the force behind social proofs, and the myths that get crushed to the bone!  

Takeaways

  • 95% of decision making happens subconsciously!
  • Avoid the terrible twos: too much information & too many calls to action
  • Cognitive fluency in copy = more white space, shorter paragraphs, no jargon
  • Use “because” in copy; it’s a proven compliance trigger
  • Utilize availability bias before asking a prospect to buy; ask them to recall or imagine a time your product/service would’ve helped them
  • How to make testimonials more effective:
    • Start the story with skepticism since buyers are skeptic towards marketers
    • Use a testimonial in which the giver’s situation is relevant to the buyer’s

Links

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