Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven!
Determine how to reveal the valuable information your customers hold, the difference between growth hacking & growth marketing, how qualitative research doubles conversion rates, and the myths that get punched right in the face!
- Increase email open rates with an emoji in subject line
- Growth hacking is usually channel specific; growth marketing affects a core KPI
- Websites are the first line of defense & the content matters!
- Talking to customers needs to be a TOP priority
- Channels don’t exist in isolation from the business & customers
- Approach growth as experiments & remember it does not happen overnight!
- Demand Maven: http://www.demandmaven.io/
- Twitter: @AsiaMatos
- LinkedIn: https://www.linkedin.com/in/asiamatos/
- Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X