The Hard Corps Marketing Show

Hitting A Department Homerun - Nick Bennett - Hard Corps Marketing Show #198

September 4, 2020

It is time to end the schism between sales and marketing! How do we create a cohesive environment between these departments? 

A Marketing Motivator and Director of Field Marketing at Logz.io, Nick Bennett, brings to light the secrets of marketing and sales department collaboration.

 

Takeaways:

  • Modern marketers have shifted to caring about revenue throughout the whole buyer's journey rather than getting people into the top of the funnel. 
  • Marketing should attend their sales team’s weekly or quarterly meetings. This strengthens the bond between marketing and sales by understanding the other department’s point of view.
  • Pipeline is what matters at the end of the day. A lead can be dressed up as much as possible, but if it’s not a great lead then it is not going to create the results that sales needs.
  • Communication is key between sales and marketing. Marketers are the strategic advisor for sales. Inform the sales department of all campaigns that are being promoted.
  • “People buy from people. Care about the person on the other side and do things that maybe cannot be measured by marketing, but you know will push the needle.” ~Nick Bennett
  • Career advice: Build your personal brand early on. Maximize networking!

 

Links:

 

Busted Myths:

  • Sales are not the best marketers out there. A company needs to have sales and marketing alignment or else there won’t be a cohesive team. Collaboration is key to success.

 

Ways to Tune In:

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