The Hard Corps Marketing Show

Marketing To Sales - Ashley Estilette - Hard Corps Marketing Show #216

October 7, 2020

Sales and Marketing alignment is essential to a customer’s journey. How do we bring each department together for full brand harmony?

A Marketing Leader and VP of Integrated Marketing at Enverus, Ashley Estilette, discusses how to market to sales and boost alignment.

 

Takeaways:

  • Your brand needs to be representative of how your sales and product teams are talking about the company and what you offer, otherwise the customer experience becomes fragmented.
  • Start by having your top of the funnel be your demand gen engine and focus on getting things automated. Then start going into the creative piece.
  • The buyer’s journey has changed in this digital world. Revisit the diversity of your marketing playbook and create a range of different content to be aligned with their journey.
  • Augmented reality is a great way to create a fun experience for the customer. Remember: many customers buy based on an emotional experience.
  • Everything you do needs to be in line with your go to market strategy. Make sure your coworkers know the company's vision and brand!
  • Career advice: Roll up your sleeves, get in the weeds, and raise your hand for projects! Attitude is everything.

 

Links:

 

Busted Myths:

  • Sales should be Marketing’s number one client. Marketers have to sell themselves to sales just like sales have to sell to clients, in order to build trust and bridge gaps.

 

Shout Out:

  • 35:11 Eri Morita

 

Ways to Tune In:

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