This episode exposes ridiculous reporting results & how to fix them with the marketing efficiency master Nicki Laycoax, the creator of Oogur!
We uncover why installing Google Analytics on a site is just not enough, how to improve reporting through the elimination of dark traffic, the similarity between attribution and sports, and as always smash myths right in the face!
- Build, track, report!
- Make sure to filter out internal traffic
- Attribution is like volleyball; credit the team & players when appropriate
- Dive deeper than the face value of reporting
- Use goals, annotations, & the URL builder for campaigns with Google Analytics
- When developing an app put that brain map on paper
- Dark traffic creates a real problem for reporting
- Oogur it!
- Oogur: https://goo.gl/zxuCUA
- Twitter: @oogurit
- Twitter: @NickiLaycoax
- LinkedIn: https://www.linkedin.com/in/nickilaycoax/
- UTM Parameters & Pardot: http://go.cheshireimpact.com/utmparameters