Sharpening Your Sales Strategy - Garner White - Hard Corps Marketing Show #032

Get out your notebooks for this insightful episode about building a high caliber sales career with Sales Manager and Regional Vice President at Salesforce, Garner White. 

We discuss the many challenges that are common in a sales career, the importance of setting attainable sales goals and of course, smash some serious myths.

Takeaways

• Focus on doing the little things well. That’s the best way to do the good things well.
• Set simple sub-goals and check back in on them after a short period of time to stay on top of them.
• Be realistic with your goals and metrics. It’s okay to have big goals but in order to get there, set realistic, smaller ones.
• Remember, there are other ways of building value other than dollars. You can also build value through developing lists and databases.
• Be transparent about your current marketing situation. Don’t pretend to be at step 10 if you’re only at step one.
• Know your buyer, the areas your people are at and the things they can relate to.
• You’ve always got to be on your game. Keep you skills sharp. It takes a lot of hard work and endurance and it’s not an overnight success.
• Research and know your client’s business so you can provide intent and context with your conversation. It’s hard to sell to them if you don’t know anything about them.
• Courage isn’t fun. It’s okay to be scared or nervous but courage is the decision to give it your all despite your doubts of success.
• Learn to work with others as a team; it helps keep you accountable and creates a much better work environment. You’re not going to be successful as a lone wolf.
• Associate yourself with positive, like-minded people. Avoid toxic mentalities and tendencies to complain.

Links

• Twitter: @gwhite415
• LinkedIn: https://www.linkedin.com/in/garner-white-b312294/
• Hard Corps Marketing Group: https://www.linkedin.com/groups/8671404