The Hard Corps Marketing Show

Social Media Authenticity - Mandy McIntyre - Hard Corps Marketing Show #229

November 12, 2020

LinkedIn has been used to network and promote professional work. However, you can still add your personal touch and authenticity within your LinkedIn posts.

A Social Media Leader, Digital Content Creator, LinkedIn Master, Director of Content & Digital Media at Enterprise Community Partners, Mandy McIntyre, 



  • Don’t be afraid to let your personality shine through on LinkedIn. Share the development and emotions behind a project you are working on. 
  • There is power in sharing insight or happenings behind the scenes. If you want engagement with others then try giving them your thoughts on the subject or ask questions.
  • Telling an experience or stories about yourself on LinkedIn. This helps promote your authentic self rather than simply giving tips on how to overcome or master the topic.
  • Be more open to others opinions and comments on your content. They could have a point of view you haven’t thought of or this could be an opportunity to challenge their thought process.
  • Career advice: Start thinking about and exploring the things you are passionate about early.




Busted Myths:

  • You do not need to be perfectly polished and buttoned up if you are a leader on social media. Show that you are an actual person. 


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