Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group!
We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising is not content marketing, and per usual punch myths right in the face!
- Content marketing is a platform you own; it is owned media
- Create more content for the BEGINNING of the buyer’s journey
- A piece of content ≠ content marketing
- In the digital world, we know what buyers are asking!
- Social media does not count as content marketing
- Answer the basic questions for buyers
- Content marketing can show ROI on the four objectives
- Reach, engagement, conversion, retention
- Marketing Insider Group: https://marketinginsidergroup.com/
- LinkedIn: https://www.linkedin.com/in/michaelbrenner/
- The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again: https://marketinginsidergroup.com/the-content-formula
- Twitter: @BrennerMichael