The Quest for Content Marketing ROI - Michael Brenner - Hard Corps Marketing Show #011

March 15, 2018

Embark on a journey of truth about content marketing and all its advantages with bestselling author Michael Brenner, CEO of Marketing Insider Group!

We reveal how to provide a unique level of value for buyers, content marketing ROI, why native advertising is not content marketing, and per usual punch myths right in the face!

Takeaways

  • Content marketing is a platform you own; it is owned media
  • Create more content for the BEGINNING of the buyer’s journey
  • A piece of content ≠ content marketing
  • In the digital world, we know what buyers are asking!
  • Social media does not count as content marketing
  • Answer the basic questions for buyers
  • Content marketing can show ROI on the four objectives
    • Reach, engagement, conversion, retention

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