The Hard Corps Marketing Show

The Training Mindset that Builds Business - Darrell Alfonso - Hard Corps Marketing Show #219

October 12, 2020

We have all heard the saying “There is no I in team.” It takes communication and collaboration to really make a project successful. Then why do we still struggle with cooperation in groups?

A Marketing Automation Leader, Technologist, Speaker, Marketo Champion, Global Marketing Operations Manager at Amazon Web Services, Darrell Alfonso, shares his experience in project management and success.



  • Miscommunication occurs often if there is not an open conversation on project objectives. Remember that not everyone thinks like you or has the same goals.
  • “Find what works well for your customers and make it even better.” ~Darrel Alfonso
  • When it comes to project management for mid-sized companies, be sure to keep your stakeholders updated and motivated with milestones to get something successful through the door.
  • Don’t discount the value of experience. People who have more experience have had more time to understand and pick up patterns. 
  • Build with a Training Mindset. Train others and build your processes and programs with the idea that other people will use it!
  • Career advice: Work hard but find the time to relax.




Busted Myths:

  • Marketing success cannot happen in a vacuum. Great success needs the cooperation and collaboration of 10s, 100s of people to really make an impact on business.


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