The Hard Corps Marketing Show
Press Release Relevancy - Mickie Kennedy - Hard Corps Marketing Show - Episode #277

Press Release Relevancy - Mickie Kennedy - Hard Corps Marketing Show - Episode #277

March 24, 2022

If you’re looking for the golden rules when it comes to anything around public relations then this is the episode for you! Mickie Kennedy is with us, a press release and public relations expert with a vast knowledge on the subject, helping you figure out exactly how to utilize these tools that are at your disposal! 

 

 

Busted Myths:

 

  •  Press releases aren’t old fashion marketing that that just don't work any longer. 

Takeaways

 

  • One press release can turn into many other opportunities.
  • Writing a newsworthy release to gather media attention is the most effective way to put out reputable information.
  • Writing your own press release can be beneficial, they have a simplistic style that you can tell in your own voice. 
  • Press releases can be used as a way to generate interest for other larger media outlets to then generate even more interest.
  • If you’re willing to go against what others are saying then it’s more likely that you’ll be picked up by another media outlet.
  • If you aren’t afraid to disagree with some of the more popular opinions, then be ready to alienate some groups. 
  • In your trade, publications are opportunities.

 

 

Quote of the Show:

 

  • “And you really should do a series of press releases, a proper PR campaign in order to see what works. And a lot of people will try a single press release. And just, take press releases off their marketing to-do list because it didn't work. And that's a shame because a proper PR campaign is like usually four to eight press releases on different strategies, hooks angles, and only then after you've done that, can you determine whether press releases are gonna work for you or not?” - Mickie Kennedy

 

 

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Content Conversation - Mark Raffan - Hard Corps Marketing Show - Episode #276

Content Conversation - Mark Raffan - Hard Corps Marketing Show - Episode #276

March 17, 2022

Mark Raffan is here with us this week to discuss everything that you could hope to learn about content marketing and just how useful it can be. Mark is also with us to guide you through some more difficult conversations that you can find yourself in with your customers and why being honest with them is always the best way to go about those difficult conversations. 

 

 

Busted Myths:

 

  • It’s not too late to start with content marketing

Takeaways

 

  • The way you approach content marketing can help make you stand out from everyone else.
  • Content marketing encompasses so many different areas, that is could be more beneficial to just focus on one at a time.
  • The transition from marketing to sales is a conversation.
  • Narrow down who your favorite customers are, analyze what makes them your favorite and design your strategy from them. 
  • Keeping a consistent flow of communication with your customers will benefit everyone involved.
  • Be open to taking criticism and learning from it so you can improve for the future. 
  • When conflict does happen, be very careful with the words you use to help mitigate the situation as much as possible. 

 

Quote of the Show:

 

  • “As we all know, when marketing transitions to sales, the conversations are the things that make that transition occur. And once you can start having those conversations, that becomes much easier.” - Mark Raffan

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Podcasting Playbook - Shannon Martin - Hard Corps Marketing Show - Episode #275

Podcasting Playbook - Shannon Martin - Hard Corps Marketing Show - Episode #275

March 3, 2022

There’s no better way to learn about starting your own podcast than from the expert herself, Shannon Martin! Shannon is here with us this episode to tell you that it’s not too late to start your own podcast, and what you can do to figure out how it can benefit you. Everything from your gaining an audience all the way to seeing the benefits of having your own podcast, directly and indirectly. If you’re looking to start a podcast of your own then this is the episode to check out!

 

 

Busted Myths:

 

  • It’s not too late to start your own podcast today. 

Takeaways

 

  • Today there are over two million podcasts, but there are over 600 million blogs so it is definitely not too late to start your own podcast.
  • Gaining an audience from your podcast is great, but the guest is really where the focus should be.
  • With a growing number of podcasts, there is also an increase in listeners who are looking for podcasts with a similar theme. 
  • For a business their focus shouldn’t be centered around gaining revenue from advertisements, but instead they can grow even larger through the connections they make.
  • If you’re a guest on a podcast it could lead to even more connections outside from just the host.
  • As a host you can grow your amount of connections from your guest, if they share it with others that they know are interested in the same topic or making a deal then that increases your number of guests.
  • The majority of the revenue that a business can expect to make from their podcast will come indirectly from it, such as the deals they could make from a potential client being a guest on their show. 

 

 

Quote of the Show:

 

  • “It's not that you're fighting for a piece of the pie and that there's more people fighting for that pie its that the pie is bigger because the amount of listeners listening to people, listening to podcasts and listening more regularly has also increased, significantly” - Shannon Martin

 

 

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Legendary Leads - Mac McIntosh - Hard Corps Marketing Show - Episode #274

Legendary Leads - Mac McIntosh - Hard Corps Marketing Show - Episode #274

February 24, 2022

We’re here today with Mac McIntosh to discuss what a real qualified lead is, if you’re looking for the new lead generation strategy right from the expert then this is the episode for you! Mac is also here with us to break down any common misinformation about leads so you’re only utilizing what works best.

 

 

Busted Myths:

 

  • Lists and inquiries are not leads. 

Takeaways

 

  • Purchasing a database of potential leads isn’t the same as acquiring an actual lead themself. 
  • A lead is someone who has actively shown interest already, such as visiting the website or trying to get in contact with your business.
  • A lead is sales ready, they actively have shown you that they are interested in what you do.
  • Sending a thoughtful gift to someone who helped you generated a lead can go a long way and helps build a great relationship.
  • Give yourself room for an opportunity for a follow up call to keep coming back.
  • If you’re trying to generate a lead through a phone call, it’s important not to stop just after the first call if you can’t reach them. You have to keep trying and trying. 
  • Always question if a particular lead is worth pursuing and if you’ll get out more value than you put in. 

 

 

Quote of the Show:

 

  • “You know, a chance now may not be ready to buy then, but it may be appropriate to be in touch with them now because they're getting ready to buy” - Mac McIntosh

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Internal Success - Tim Parkin - Hard Corps Marketing Show - Episode #273

Internal Success - Tim Parkin - Hard Corps Marketing Show - Episode #273

February 17, 2022

Tim Parkin is here to give out the real truth, you can’t start to worry about your customer’s if your own employees aren’t being taken care of. Too much money is spent trying to keep your customers coming back rather than making sure those that are with you internally are also compensated for their work and time. 

 

 

Busted Myths:

 

  • If you want to grow you need to focus internally rather than externally

Takeaways [examples]

 

  • A lot of company spending is put into expanding and gaining more customers rather than focusing on what you have.
  • If your team is happy then it reflects positively on your company.
  • Internal focus leads to better external focus. 
  • You can’t focus on your customer’s until your house is in order. 
  • Communicate with all parties involved, internally and externally.
  • Focus on what has already been working and capitalize on it. 
  • Solidify objectives and key results.

 

Quote of the Show:

 

  • “But if you really want to grow, if you really want to have transformative success, you need to focus internally rather than externally, you need to focus on your team and your processes and your marketing rather than your customers.” - Tim Parkin

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Team Management - Jessica Shirra - Hard Corps Marketing Show - Episode #272

Team Management - Jessica Shirra - Hard Corps Marketing Show - Episode #272

February 10, 2022

Marketing is too important to be left all onto one person to take care of completely, that’s why Jessica Shirra is here today to let you know how truly important it is to have a team ready for your marketing plan! Having a group together and ready to put your marketing plan into action is where you can truly start to see the value of marketing shine! 

 

Busted Myths:

 

  • Having just one person as your entire marketing team is enough.

Takeaways

 

  • When bringing in a new marketing manager, it’s important to have them understand everything inside and out. 
  • A senior leader should be a part of the marketing team to share their experience with the rest of the team
  • The whole team should come together to support each other’s broader goals
  • The closer the marketing team can work with their consumers, the higher the retention rate seems to be 
  • Maximizing your budget and resources is crucial.
  • It’s important to have someone that explain something in a general way that someone outside of the marketing team would understand.
  • Work with a client who has a budget that works for you.

 

 

Quote of the Show:

  • “It's  so important to understand how your customer talks about their pain points and their challenges so that they feel heard and they feel seen when they're seeing your marketing.” - Jessica Shirra

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Product Payoff - Ashtan Moore - Hard Corps Marketing Show - Episode #271

Product Payoff - Ashtan Moore - Hard Corps Marketing Show - Episode #271

February 3, 2022

Here we are with Ashtan Moore! Find out right here if you’re putting more money into your marketing strategy than you’re getting out of it, and if there’s truly a demand for your product or service. There’s always a way for marketing to sell your product, but is it truly worth it if you’re not making a pay off from it? If you’re trying to figure out these answers then check out this episode! 

 

 

Busted Myths:

 

  • There’s no amount of marketing that can save a product. 

Takeaways

 

  • If you have a product that doesn’t have any sort of demand, then any amount of marketing won’t save it. 
  • Marketing can potentially sell a product with very little demand, but the cost to make that happen outweighs the profit. 
  • The top two reasons startups fail are running out of funds and no market need. 
  • If you have a new idea, show it to the people who will be most honest with you. Family support is great, but it might not be the most accurate representation.
  • With new ideas, be willing to take criticism, it can help you out a lot more along the way.
  • Most startups fail because they’re putting in more than they’re getting out. Spending more money to market their product than they actually get from selling it. 
  • If an advertisement isn’t bringing in any kind of profit, then you shouldn’t have it. 

 

 

Quote of the Show:

 

  • “Marketing can sell a product that nobody wants, but it's going to cost you 10 times more than the return that you get on that sale.” - Ashtan Moore

Links

 

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Consulting The Consultant - Kery Knutson - Hard Corps Marketing Show - Episode #270

Consulting The Consultant - Kery Knutson - Hard Corps Marketing Show - Episode #270

January 27, 2022

Who better to consult with on Marketing than the Communication Coach herself, Kery Knutson? No one that’s who, Kery is here to drop some serious knowledge on anyone looking to step up their networking game! Find out why having a meaningful conversation with your audience is the best way to keep them coming back, and why you should worry less about building a wide audience, here on this episode. 

 

 

Busted Myths:

 

  • It's not about building a wide audience. It's about creating meaning and value for each individual that you work with. 

Takeaways

 

  • Sitting down and having a real conversation with someone, that allows them to be themself around you, is how you really build a good relationship with them. 
  • Worry less about how wide your outreach is, concentrate more on starting meaningful relationships and connections with.
  • Breaking the ice by being vulnerable, or funny can help a whole room of people feel more comfortable including yourself
  • You have to be empathetic and understanding to build upon these relationships and gain trust with each other.
  • If you’re not on the same page, or giving out unsolicited advice it can really damage any level of trust that you’ve built towards.
  • Set an intention for every meeting, wastes less time for all parties involved
  • Taking each opportunity you have to make an impact on someone will only help you to make an even greater impact the next time.

 

 

Quote of the Show:

 

  • “But where are relationships built? They're built in conversations, right? Just like this one, this is how we build relationships. And that's how we create impact how we add value and, make some work mean something to someone ” -  Kery Knutson

Links

 

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Brand Building - Carolyn Lowe - Hard Corps Marketing Show - Episode #269

Brand Building - Carolyn Lowe - Hard Corps Marketing Show - Episode #269

January 20, 2022

Carolyn Lowe is here to drop some knowledge all about how building a brand off of a massive marketing space like Amazon isn’t as easy as just making a page for your product to be sold on. Carolyn is going to give you all the juicy details about what it really takes not to just succeed on Amazon but in any market where building your brand from the ground up is the true challenge of it all. 

 

 

Busted Myths:

 

  • Getting your business on Amazon isn’t always the best idea

Takeaways

 

  • Even if you have a new idea, Amazon might not be the best way to start selling your product.
  • If you aren’t making enough money on Amazon, it could be time to take your product off of Amazon and figure out what works best for you.
  • Building a brand on Amazon is even more difficult since 70% of search results are non-branded
  • Many well known brands have deals with Amazon to have the first spots with search results, making it even harder to push a new brand on Amazon.
  • Amazon weighs the most recent reviews of a product more heavily than the ones in the past.
  • Finding the best growing market for your new product is the better bet than relying on Amazon
  • Amazon could potentially be becoming more of an advertising platform, meaning that growing a new brand on there may become more obsolete over time

 

 

Quote of the Show:

 

  •  I learned a really hard lesson early on is, don't keep folks around whether it's people or products or ideas that aren't working“” - Carolyn Lowe

 

 

Links

 

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Tactical Transcripts - Jaclyn Schiff - Hard Corps Marketing Show - Episode #268

Tactical Transcripts - Jaclyn Schiff - Hard Corps Marketing Show - Episode #268

January 13, 2022

Take your transcript game to the next level with today’s guest Jaclyn Schiff! Jaclyn is here today to tell you all about the value of what your transcript can bring to your podcast and your marketing strategy. Get ready to hear the true expert knowledge from the transcript tactician herself! 

 

 

Busted Myths:

 

  • A transcript is not an SEO optimized piece of content.

Takeaways

 

  • A transcript is a great building block to work off of, but it’s not the foundation.
  • The transcript has all the information that a listener would want to hear, you just have to figure out what’s the most important.
  • Having a transcript can help you narrow down what people want to hear the most.
  • A transcript bridges the gap between your spoken word and translating it onto paper.
  • You can connect to your audience even better by utilizing the transcript to emphasize what works best with your brand specifically.
  • Keyword research can pinpoint exactly what people are coming to your podcast to hear
  • Reading over a transcript will help your conversations feel more natural by focusing on what exactly you’re saying. 

 

Quote of the Show:

  • “It's about creating content that, not just responds to search intent, isn't just targeting keywords, but overall is, is good and helpful for your reader and better than other resources out there.” - Jaclyn Schiff

 

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