3 Super Bowl Ads Forgot This Marketing Strategy ft Dave Kustin | Hard Corps Marketing Show | Ep 408
How can brand positioning and messaging elevate your marketing strategy?
In this episode of The Hard Corps Marketing Show, I sat down with Dave Kustin, a seasoned marketing leader and CEO & Founder of Element-M. Dave brings a wealth of knowledge on brand positioning, differentiation, and the power of universal truths to help brands connect with consumers and stand out in a competitive market.
Dave dives deep into the importance of leveraging unique brand attributes to captivate customer attention and set yourself apart from competitors. He also evaluates various Super Bowl ads, discussing their effectiveness and why problem-solving in messaging is crucial. Throughout the conversation, Dave emphasizes the need for brands to undergo either evolutionary or revolutionary rebranding based on honest assessments of their strengths, weaknesses, and customer perceptions.
In this episode, we cover:
- How to leverage brand attributes for differentiation and customer engagement
- The importance of problem-solving in your messaging strategy
- Why rebranding might be necessary and how to approach it
- The distinction between advertising copy and content marketing
- Practical advice on conducting brand audits and aligning your team around a compelling mission
If you're looking to refine your brand strategy and connect with your audience on a deeper level, this episode is full of valuable insights you won't want to miss!
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Connect with Dave:
- LinkedIn: https://www.linkedin.com/in/davekustin/
- Company website: http://www.element-m.com/
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.