The Hard Corps Marketing Show
 

The Hard Corps Marketing Show

https://www.hardcorpsmarketing.com/feed.xml

Fun and mind-blowing conversations with the smartest, most badass marketers out there. Combine 20 years of Marketing experience with a United States Marine Corps Veteran and you get this show. Listen Notes

Episodes

People Buy From People - Jonathan Bentz - Hard Corps Marketing Show - Episode # 321

4 days ago

4 days ago

How much information should you give your clients? We have just the episode for you! Today we have Jonathan Bentz, Marketing Manager at Direct Online Marketing. Jonathan discusses with Casey Cheshire that it is important to give as much information to your clients about what your company does rather than leaving them in the dark. He also talks about how important it is to not stretch yourself out thin. You want to be able to have enough time and energy to help your clients. Jonathan gives us his tips on how to stay humble in your company. Tune in to this educational episode.

 

 

Busted Myths:

  • Stop hiding information away from people who want and need that information. 



Takeaways:

  • It is important to give as much information to your clients about the company as you can. Hiding information away from them, within reason, when they ask can break the trust you have built. 
  • If you control the conversation, you're gonna be top of mind for people and you're going to be there when your prospects are ready to raise their hand. This will create a deep trust between you and them.
  • If you format your website correctly to show potential clients your own brand, then customers won’t need to ask what your business does. Make sure your website is clear about what your company is all about. 
  • Jonathan’s favorite book currently is “Word Before Work” by Jordan Rainer. Jonathan uses this book to help tie his faith and work together. The author's content has been influential for Jonathan over the last 18 months to help bridge that gap.
  • Jonathan believes that if you leave things on the table, then you're probably potentially leaving prospects on the table as well. Jonathan thinks that marketers should be humble and teachable because if you don’t, you're going to find yourself in a bad place. 
  • Try not to stretch yourself thin. By doing this, you may not be able to invest all of your time and effort into making your platforms successful. 

 

 

Quote of the Show:

  • “When you're not treating someone the way you wanna be treated, that doesn't feel like a winning formula for success.” (05:50)



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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

 

Listen Notes

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High-Velocity Digital Marketing - Steve Kahan - Hard Corps Marketing Show - Episode # 320

6 days ago

6 days ago

Want to better understand how to become an amazing marketer? We have just the episode for you! Today we have Steve Kahan, Marketer Advisor at Insight Partners. Steve discusses with Casey Cheshire the most important ingredient in a business and how to be successful. He also talks about understanding the marketing fundamentals in your company in order to advance in growth. Steve gives us his tips on who your customer actually is and figuring out how to get to them. Tune in to this educational episode.

 

 

Busted Myths:

  • Causing disruption is hard work.



Takeaways:

  • The most important ingredient that Steve thinks will bring your business to success is realizing that there's just no substitute for hard work.
  • Steve is a firm believer that hard work is the price you will pay for the success that you desire to achieve. Always put 100% of your effort into your work.
  • In order to understand the marketing fundamentals, you have to start off by understanding how the CEOs their marketing into their business. 
  • Steve believes that buyers today completely rely on digital content in order to make their purchasing decisions. This has changed the way marketers interact with their potential buyers.
  • Steve thinks that if you want to consistently grow revenue in your company, you have to do it by delivering great content. The potential buyers will scan your content quickly in order to make their decision. You need to act fast.
  • It is important in every company to fully understand who your customers are. Getting to know your customers and understanding what their needs are is crucial to the growth of your company.

 

 

Quote of the Show:

  • “No great achievements are possible or sustained without hard work.” (02:51)



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The Barrier To Entry Matters - Josh Sweeney - Hard Corps Marketing Show - Episode # 319

Thursday Jan 19, 2023

Thursday Jan 19, 2023

Do you want to scale upwards in your company? We have just the episode for you! Today we have Josh Sweeney, President of FounderScale and Founder of Epic Culture. Josh discusses with Casey Cheshire how Most marketers will delegate and ditch as soon as someone is hired for their position. He also talks about the differences between demand and lead generation in the workplace. Josh gives us his tips on how to build scalable revenue, not lucky revenue. Tune in to this educational episode.

 

 

Busted Myths:

  • Scalable revenue is built, not bought.



Takeaways:

  • In order to have scalable revenue, you have to build it up first and then you can augment it. You can use those services and leverage them to scale upwards.
  • Before you jump up to another level in your job position, what you should do is delegate and elevate for a year or two. Most marketers will delegate and ditch as soon as someone is hired for their position rather than helping the other elevate up to their level and then move on.
  • When you are building yourself up, look at what has already been working for you and go up from that. It is key to build on what's already working and see how much further you can go.
  • Demand generation is about building engagement with your audience while lead generation is closing that sale with your audience. You need demand generation to happen first before you go to lead generation. 
  • It is very important that your webinar presentation is engaging. If you don’t feel excited about the webinar, why should the audience feel the same? Engage with them and get them excited.
  • With every million, the complexity of your problem goes up and the time it takes to solve that problem goes up too. It is always key to take a step back and relook at the problems you have.

 

 

Quote of the Show:

  • “It's all about engaging and educating in order to build the pipeline.” (10:11)



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Optimizing Your MarTech Strategy - Darrell Alfonso - Hard Corps Marketing Show - Episode # 318

Tuesday Jan 17, 2023

Tuesday Jan 17, 2023

Do you have a good marketing strategy? If not, we have just the episode for you! Today we have Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed. Darrell discusses with Casey Cheshire how to make your MarTech strategy tie with your marketing strategy. He also talks about how you don’t need to buy a tool to make your company better. It’s all about having a good marketing plan. Darrell gives us his tips on how to focus on your customers. Tune in to this great episode.

 

 

Busted Myths:

  • You can fix bad marketing by buying a tool.



Takeaways:

  • Your MarTech strategy has to be tied to your marketing strategy. Your marketing strategy needs to be focused on what's best for the customer and what's best for the business.
  • When wanting to understand your marketing strategy in your business, ask yourself these questions, what's the path of a great customer journey/experience and what tools do you need to get there? This will help better construct your MarTech strategy. 
  • In most businesses, there's the idea that if they buy tools it makes their company successful. When in reality it's not, it's their business strategy and it's the way that they think about delivering value to their customers.
  • To engage more people with marketing, you need to move, compel, and persuade them in order for them to be more interested. A way for this to work is by storytelling and knowing your audience. 
  • As a marketer, it is important to think about how to be customer obsessed and how to really think about the customer. Put yourself in the customer's shoes and see how your marketing strategies look from their point of view. 

 

 

Quote of the Show:

  • “Marketing is really the art of changing people's minds.” (19:16)



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Building Trust With Your Customers - Edith Väli - Hard Corps Marketing Show - Episode # 317

Thursday Jan 12, 2023

Thursday Jan 12, 2023

Do your customers trust your company? How can you build trust? We have just the episode for you! Today we have Edith Väli, International B2B Marketing and Corporate Communications Consultant. Edith discusses with Casey Cheshire how to build your brand and how to correctly advertise your company. She also talks about how it is important to get to know your competitors and customers to help your company stand out above the rest. Edith gives us her tips on how to build trust with your customers through your website's professional looks. Tune in to this great episode.

 

 

Busted Myths:

  • People think that building your brand requires a lot of money, but it doesn’t. Everything is doable, even without money.



Takeaways:

  • When reading papers or seeing advertisements, you see companies encouraging people to spend a bunch of money. In reality, you don’t need to. You just need to figure out what is best for you, what works for you, and what doesn't work for you before you spend so much money.
  • When starting your business, you want to ask yourself these basic questions: What is your product? How does it fit the market? Why are you doing this business in the first place? Asking yourself these questions can help narrow down your goals for the company.
  • You want to know exactly who your competitors and customers are when starting your company. Get to know them on a personal level and figure out why they are selling this product, and why the customers are buying this. Collecting this information can help your company stand out above the rest.
  • Make sure your PR team is promoting your company by making blog posts and reaching out to new/existing customers. Having your PR team do this will create deeper relationships and community with your customers. This will also help your business's name get out there. 
  • When you start out at the beginning of your company, it's good to have professional photos and professional videos up on your website/social media. If you don't have money, then do it yourself. It is better than just using your random stock photos because stock photos will give customers a feeling that this is a fake company. You want to build trust.

 

 

Quote of the Show:

  • “Trust is the key ingredient.” (17:14)



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Behavior Graphics Is The New Thing - Pardees Safizadeh - Hard Corps Marketing Show - Episode # 316

Tuesday Jan 10, 2023

Tuesday Jan 10, 2023

Privacy is key. How do we keep our privacy to ourselves even through the internet? We have just the episode for you! Today we have Pardees Safizadeh, CEO and Founder at Albaloo. Pardees discusses with Casey Cheshire the best place to track customer flow on the internet is actually offline. She also talks about how customer flow is more based on what marketing should have been from the beginning instead of stalking people and gathering their data when they didn't consent to it. Pardees gives us his tips on how to be a better marketer and how to avoid getting your phone tracked. Tune in to this great episode.

 

 

Busted Myths:

  • Offline is the new online. It doesn't take $10,000 to make it happen.



Takeaways:

  • The best place to track customer flow on the internet is actually offline. You can look at different behaviors. It's more based on what marketing should have been from the beginning instead of stalking people and gathering their data when they didn't consent to it.
  • If you don’t want your phone to be tracked, don’t connect with free wifi services that require an email to sign in. You can try downloading an ad blocker when signed onto a free wifi or a VPN. 
  • At Starbucks, you're able to actually link your device with the app reward system which makes it more like an experience for you when in reality they are tracking your phone just like the Target app, Walmart, etc. 
  • Today, when you download any app, the app will sometimes ask you permission to track your phone. You have the option now to select no instead of it being tracked without your consent.
  • In today's economy, the limited partners today are losing money because the stock market's going down. Some of them saw their net worth have left, which made them fund the venture capitalists. This will make it so they can't have as much money to spend on the startups they wanna spend it on.
  • You need to remember to like your new, old, and incoming customers even if they are difficult to work with. Having a good relationship with every customer will collect a better backlog of new potential customers and more money through your business. 

 

 

Quote of the Show:

  • “If you're not making money, you can't keep turning out money.” (11:27)



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Aligning Your Core Values - Jason Byer - Hard Corps Marketing Show - Episode # 315

Thursday Jan 05, 2023

Thursday Jan 05, 2023

Are you ready to start your New Year off with some amazing advice? We have just the episode for you! Today we have Jason Byer, Marketing and Partners Manager at Crowdspring. Jason discusses with Casey Cheshire the two main problems that companies tend to run into and listens to Jason dive into immense details on how to solve them. He also talks about the challenges he has faced in the past. Jason gives us his tips on how to align your marketing strategies with your company’s core values. It is incredibly important that everyone in your company understands and follows the core values. Tune in to this great episode.

 

 

Busted Myths:

  • Most marketing is just busy work. It just tries to make us feel good. 



Takeaways:

  • Marketers get paid strategies, direct mail, optimizations that make buttons change colors, and raised percentages. The challenge that nobody talks about is most of it doesn't matter. 
  • It is always important to run tests in your company. Once the tests have been run, you can then decide, is there something there in the tests or not. You have to be hyper-vigilant of the fact that these tests can get away from your company.
  • You want to understand what the company's core goals are and make sure your marketing strategies align with those core goals or else all you are doing is making yourself feel good rather than focusing on what is important.
  • There are two main problems that companies tend to run into. The first one is insecure marketers. The second thing is it creates this cycle where innovation becomes a little bit easier.
  • It is always key to think of unique ways to solve a challenge. Coming up with a variety of different solutions will help find the perfect solution that works to use on any future problems. 

 

 

Quote of the Show:

  • “You want people to feel empowered to want the company to succeed rather than their individual projects.” (14:12)



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Finding Your Ideal Client - Darrell Amy - Hard Corps Marketing Show - Episode # 314

Thursday Dec 22, 2022

Thursday Dec 22, 2022

Hold onto your hats because this week’s episode is going to blow you away. Today we have Darrell Amy, Host & Growth Strategist of the Revenue Growth Podcast and Host of the Selling from the Heart Podcast. Darrell discusses with Casey Cheshire the importance of getting on the same level with your sales and marketing team on who your ideal clients are. He stresses how important it is to communicate with your team. Communication is what makes a business thrive. Darrell gives us his tips on how to value your customers and how you can make them feel important. Tune in to this great episode.

 

 

Busted Myths:

  • You don’t need to generate leads.



Takeaways:

  • If you're in B2B marketing and you know who your ideal client is, therefore you know who your ideal prospect is, you should already know who your leads are.
  • It is always important to hop on a call with your sales team to help clarify your ideal leads. Communicating with your team is key to a thriving company.
  • Categorize your ideal clients in this order of value and of values value. Ask yourself when organizing, do they need everything that you offer? 
  • More than half your marketing time should be devoted to your existing customers. It is incredibly important to always put your customers first. 
  • Buyers don't buy your products and services they buy the outcomes your products and services deliver. So if you're selling toothpaste, they're not buying toothpaste. They are buying the ability to look good.
  • Having the best product in your business can be pointless to a potential client unless you identify the outcome that your client wants. Darrell says this is the biggest marketing mistake that happens.

 

 

Quote of the Show:

  • “I don’t need leads. I need engagement with my ideal prospects.” (03:46)



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The Sales Cycle - Henning Schwinum - Hard Corps Marketing Show - Episode # 313

Thursday Dec 08, 2022

Thursday Dec 08, 2022

How can you find the right salesperson? What should you look for? Well, in this week’s episode you are going to have these million-dollar questions answered. Today we have Henning Schwinum, Co-Founder and Managing Partner at Vendux, LLC. Henning discusses with Casey Cheshire that he believes that people are motivated by pay and income. He thinks that this is the only part of the motivational approach that companies depend on in order to keep their community. Henning gives us his tips and tricks on how to increase your sales numbers in your business by hiring the right people. Tune in to this great episode.

 

 

Busted Myths:

  • Everyone in sales is paid on commission but statistics read that 20% of sales reps are paid on the basis of commission only.



Takeaways:

  • Henning believes that people are motivated by pay and income. He thinks that this is the only part of the motivational approach that companies depend on in order to keep their community.
  • If you are noticing red flags in your company, take a step back and think about what makes sense. Once you find the problem, solve it.
  • Most businesses are founded not by individuals who have been in sales and who've built sales organizations, but by engineers, doctors, lawyers, or people with other professional backgrounds. 
  • In a business, it is always important to think about is who are you selling to and how are you selling it? 
  • In order to increase your sales numbers in your business, hire someone who has done sales in the past. Hiring someone with a long sales history is beneficial to the growth of your company and the amount of revenue brought in.
  • Henning believes that entrepreneurs build their products first and then they build their company around it. It is always good to start off by refining the product you want to sell before starting the company. With no product, there is nothing to sell.
  • To find the perfect salesperson, you should start off with a scope to help understand and document what you want this person to accomplish. Making this will help narrow down your top picks. 

 

 

Quote of the Show:

  • “If you can motivate individuals in the company to do their job well, you can do the same with salespeople.” (03:23)



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What Is Going To Stick? - James Scherer - Hard Corps Marketing Show - Episode # 312

Friday Nov 25, 2022

Friday Nov 25, 2022

Do you know how to write a great business article? Well, you better roll your sleeves up and get typing in this week’s episode. Today we have James Scherer, VP of Strategy at Codeless and uSERP. James discusses with Casey Cheshire how to write your business's articles for succession. James gives us his tips and tricks on how you can optimize your articles in order to achieve excellent content. Tune in to this mind-blowing episode.

 

 

Busted Myths:

  • Every content piece and blog article that you produce has to be an absolute standout, and amazing in order for you to have a successful SEO strategy.



Takeaways:

  • Your business content strategy doesn't have to be the best thing ever written, but you need to have the intention with every content piece that it will be ranked highly.
  • If you use the tools that are out there, your company is going to grow more quickly.
  • Do not publish a blog article that your business's clients, users, and customers aren't going to wanna read because the whole point is content marketing, not just content.
  • If you want to make a blog post, make sure you add in target key phrases. This will increase the significant search volume on that post. 
  • Align your company with whatever is currently ranking high. Once this is done, you can start to add unique and new content to promote your brand.
  • When writing an article, only write up to 2,000 words and stop writing before the added audio/video/images. 
  • When publishing your article, make sure it is supported with internal backlinking through all your relevant content on your site. See how it performs over a three-month period.

 

 

Quote of the Show:

  • “This is content marketing. It is not just content creation.” (07:53)



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