GAME-CHANGING Strategies for the New SEO ft Kerry Pearce | Hard Corps Marketing Show | Ep 441
How can marketers thrive in the age of AI and zero-click search?
In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.
Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages for both bots and real humans. She also breaks down how adding interactive content like demos and videos can give your pages an immediate engagement boost.
In this episode, we cover:
- How SEO is evolving and why marketers need to keep up, not give up
- Why fundamentals like keywords, structure, and links still matter
- What it takes to optimize content for both AI tools and human readers
- How interactive content can drive clicks, impressions, and engagement
- The value of refreshing old content to improve visibility and performance
If you’re wondering how to keep your content competitive in an AI-powered world, this episode is full of clear strategies you can implement right now.
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- LinkedIn: https://www.linkedin.com/in/kerrycotter8/
- Company website: https://qrvey.com/
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.