The Dark Side of Dark Patterns ft Jeff White | Hard Corps Marketing Show | Ep 440

The Dark Side of Dark Patterns ft Jeff White | Hard Corps Marketing Show | Ep 440

What if your website could build trust instead of just chasing conversions?

In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and inclusive. Jeff brings a designer’s eye and a strategist’s mindset to the conversation, sharing why accessibility, integrity, and focus matter more than ever in today’s web-driven world.

From avoiding shady “dark patterns” to embracing the Web Content Accessibility Guidelines (WCAG), Jeff outlines what it takes to make your website work better for everyone. He also shares insights from his own entrepreneurial journey, including how choosing to niche down in the manufacturing sector helped Kula Partners deliver more value and stand out in a crowded market.

In this episode, we cover:
  • Why authenticity builds more lasting connections than conversion tricks
  • What digital accessibility looks like in practice and why it matters
  • The tools every team should use to test and improve user experience
  • How AI is shaping the future of web design without replacing human creativity
  • The power of specialization and focusing on a niche
If you care about building better websites and stronger brands, this episode is full of practical advice and meaningful perspective.

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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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