A Marketer’s Recipe: Creativity, AI & Data - Carla Ferber - Hard Corps Marketing Show #187

A Marketer’s Recipe: Creativity, AI & Data - Carla Ferber - Hard Corps Marketing Show #187

Technology and the market are constantly changing. Creativity and automation can assist in keeping up with daily technology changes. An International Marketing Leader, Marketing & Communications Vice President of Stefanini, Carla Ferber, talks through the perceptions of artificial intelligence and implementing creativity every day.    Takeaways: The ads that do the best are the ones that evoke an emotion, no matter what you are selling. Keep ads simple, memorable, intriguing, and have a link to the brand. People want the information that is relevant to them. Speak the language of your target audience when communicating to them about your product or service.  Marketing is all about testing and experimenting. Brainstorm and write down your ideas. It is an easy way to visualize the group’s ideas while embracing the fact that things change. AI is more related to the brain than the mind. The mind has emotion and rationality, but the brain takes in information and patterns to create logical conclusions. Earth, Fire, Water, Air, and the Web! The internet has become an element that is just as important as air to buyers and business professionals. Companies need a digital transformation to keep up with the future markets. Career advice: The decisions you are making today will define where you will be in your career later on in life. Follow your heart’s passion.   Links: LinkedIn: https://www.linkedin.com/in/carla-ferber-50631b/     Facebook: https://www.facebook.com/ComidaComVida Comida com Vida: https://comidacomvida.wordpress.com YouTube: https://www.youtube.com/user/carlaferber/feed Email: carla.ferber@stefanini.com Stefanini: https://stefanini.com/en   Busted Myths: Artificial Intelligence cannot think for itself. - Machines can never be humans because they lack the ability to be creative. AI is being put into place to do the repetitive tasks so that humans can focus on the more design or thought centric tasks.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/48352qi0iDc

Technology and the market are constantly changing. Creativity and automation can assist in keeping up with daily technology changes.

An International Marketing Leader, Marketing & Communications Vice President of Stefanini, Carla Ferber, talks through the perceptions of artificial intelligence and implementing creativity every day. 



 

Takeaways:

  • The ads that do the best are the ones that evoke an emotion, no matter what you are selling. Keep ads simple, memorable, intriguing, and have a link to the brand.
  • People want the information that is relevant to them. Speak the language of your target audience when communicating to them about your product or service. 
  • Marketing is all about testing and experimenting. Brainstorm and write down your ideas. It is an easy way to visualize the group’s ideas while embracing the fact that things change.
  • AI is more related to the brain than the mind. The mind has emotion and rationality, but the brain takes in information and patterns to create logical conclusions.
  • Earth, Fire, Water, Air, and the Web! The internet has become an element that is just as important as air to buyers and business professionals. Companies need a digital transformation to keep up with the future markets.
  • Career advice: The decisions you are making today will define where you will be in your career later on in life. Follow your heart’s passion.



 

Links:



 

Busted Myths:

  • Artificial Intelligence cannot think for itself. - Machines can never be humans because they lack the ability to be creative. AI is being put into place to do the repetitive tasks so that humans can focus on the more design or thought centric tasks.



 

Ways to Tune In:

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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