Artificial intelligence has been gaining popularity in the marketing world. How do you find if AI makes sense for your company? What should you know before purchasing AI? An AI and Marketing Thought Leader, Senior Marketing Consultant at PR2020, Instructor at the AI Academy for Marketers, Director of the Marketing Artificial Intelligence Institute, Mike Kaput, chats about artificial intelligence and its functionality in marketing.   Takeaways: Artificial intelligence is the science of making machines smart. It has the ability to update and discover patterns to better the outcome of its purpose without the intervention of humans. Based on data sets, AI systems could be looking at a factor that humans may find odd. Often, those factors are signals that were buried under other data that humans never found. Before purchasing AI, marketers need to pay very close attention to what data they have, what data the tool needs to function, and how to get the most out of it because AI runs on data. The technology platform you use for hosting course content is very important. Pay attention to the user experience! Career advice: Publish more of your own work. Share in real time what you are learning. This will shed light into the evolution of your thought processes.   Links: LinkedIn: https://www.linkedin.com/in/mikekaput/ Twitter: https://twitter.com/MikeKaput Marketing AI Institute: https://www.marketingaiinstitute.com/blog/author/mike-kaput AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home   Busted Myths: Artificial Intelligence is a complex set of technologies. However, it’s not magic: it’s math. Forget the science fiction you have seen or read on AI!   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/kvezk9_Zc68