Are you ready to start your New Year off with some amazing advice? We have just the episode for you! Today we have Jason Byer, Marketing and Partners Manager at Crowdspring. Jason discusses with Casey Cheshire the two main problems that companies tend to run into and listens to Jason dive into immense details on how to solve them. He also talks about the challenges he has faced in the past. Jason gives us his tips on how to align your marketing strategies with your company’s core values. It is incredibly important that everyone in your company understands and follows the core values. Tune in to this great episode.     Busted Myths: Most marketing is just busy work. It just tries to make us feel good.  Takeaways: Marketers get paid strategies, direct mail, optimizations that make buttons change colors, and raised percentages. The challenge that nobody talks about is most of it doesn't matter.  It is always important to run tests in your company. Once the tests have been run, you can then decide, is there something there in the tests or not. You have to be hyper-vigilant of the fact that these tests can get away from your company. You want to understand what the company's core goals are and make sure your marketing strategies align with those core goals or else all you are doing is making yourself feel good rather than focusing on what is important. There are two main problems that companies tend to run into. The first one is insecure marketers. The second thing is it creates this cycle where innovation becomes a little bit easier. It is always key to think of unique ways to solve a challenge. Coming up with a variety of different solutions will help find the perfect solution that works to use on any future problems.      Quote of the Show: “You want people to feel empowered to want the company to succeed rather than their individual projects.” (14:12) Links: Twitter: https://twitter.com/JasonByer  LinkedIn: https://www.linkedin.com/in/jasonbyer/  Company: https://www.crowdspring.com/  Book: https://www.amazon.com/Get-Job-personal-jump-start-competition/dp/168273403X  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: