Are AI Tools FAILING Marketers?? ft. Christopher Antonopoulos | Hard Corps Marketing Show | Ep. #381
Is AI really a waste of money for marketers? 🤔 What are the hidden costs and challenges of deploying AI in marketing, and how can businesses balance automation with human engagement effectively? In this episode, I chat with expert Christopher Antonopoulos about the hidden costs and challenges of using AI in marketing. He dives into the common pitfalls businesses face—like data accuracy issues and misclassifying customers—while highlighting how AI can enhance sales and competitive intelligence.
We also explore the balance between automation and the human touch, discussing how to integrate AI into our daily tasks without losing creativity. Join us for some thought-provoking insights and practical strategies for harnessing AI's potential effectively.
Connect with Christopher:
- LinkedIn: https://www.linkedin.com/in/cantonopoulos/
- Email: christopher@measuredresults.com
- Website: http://www.measuredresultsmarketing.com/
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.