Are You a Marketer with Shiny Object Syndrome? ft Agatha Asch | Hard Corps Marketing Show | Ep 406
How can integrating brand and demand marketing lead to sustainable growth?
In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, stressing that all marketers should stay focused on growth and revenue targets. She also discusses the common pitfall of shiny object syndrome and why continuous experimentation and iteration are crucial for long-term success.
Agatha emphasizes the value of a strong feedback loop between marketing and sales, the role of calculated risks in marketing, and the incredible potential of AI tools to drive future marketing innovations. Drawing from her extensive experience across both large and small brands, Agatha offers expert tips on resource management and how to effectively prioritize marketing efforts.
In this episode, we cover:
- The importance of integrating brand and demand marketing for growth
- How to avoid the trap of shiny object syndrome
- The power of continuous experimentation and iteration in marketing strategies
- Why a feedback loop between marketing and sales teams is crucial
- Effective resource management and prioritization strategies
If you're looking for actionable insights on how to elevate your marketing strategy and grow your brand, this episode is packed with valuable advice you won't want to miss!
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Connect with Agatha:
- LinkedIn: https://www.linkedin.com/in/agathaasch/
- Company website: https://abcfitness.com/
- Twitter: https://twitter.com/agathaasch
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- Youtube: https://youtu.be/AfWjrweba9w
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.