Are You Adding VALUE For Your Customers? ft Wendy Lieber | Hard Corps Marketing Show | Ep 403
How can building genuine customer relationships improve your marketing strategy?
In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key strategies for creating human-centered content and building long-term relationships.
Wendy explains why simply pushing for more leads isn’t enough. She discusses the importance of understanding the customer journey and why appreciating your existing clients is just as crucial as attracting new ones. Wendy also dives into the value of adding personal touches, such as handwritten notes and gifts, and how mastering the basics can lead to more effective marketing.
In this episode, we cover:
- Why building authentic relationships is key to long-term success
- How understanding the customer journey can enhance your marketing approach
- The power of thoughtful, human-centered content
- The impact of personal touches like handwritten notes and gifts
- The dangers of over-relying on automation in client interactions
If you’re ready to take a more authentic, relationship-driven approach to marketing, this episode is full of tips that you won’t want to miss!
🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!
Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/
Connect with Wendy:
- LinkedIn: linkedin.com/in/wendylieber
- Company website: contentbacon.com
- LinkedIn Newsletter (“A Side of Bacon”): https://www.linkedin.com/newsletters/a-side-of-bacon-6945787769994559488/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- Youtube: https://youtu.be/wBVCKT-329o
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.