Are You Building Relationships or Just Selling? ft Michael Drew | Hard Corps Marketing Show | Ep 398
How can building genuine relationships transform your marketing strategy?
In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who’s helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transactional sales tactics.
He introduces the 12 Steps of Intimacy, a model adapted from zoologist Desmond Morris’s research on human relationships, showing how emotional connections can drive customer loyalty and long-term success.
In this episode, we cover:
- Why understanding your audience and building authentic relationships is key to marketing success
- How the 12 Steps of Intimacy can be applied to deepen customer engagement
- The dangers of transactional marketing and how to avoid them
- Actionable tips for amplifying your voice and growing your influence
- How trust and long-term relationships create lasting value for your brand
If you’re looking to shift from a sales-focused approach to one rooted in genuine connection, this episode is packed with insights to help you connect more meaningfully with your audience.
🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!
Connect with Michael:
- LinkedIn: https://www.linkedin.com/in/michaelrdrew/
- Promote A Book website: https://www.promoteabook.com/
- Book Retreat website: https://www.bookretreat.com/
- Book: https://www.amazon.com/Pendulum-Generations-Present-Predict-Future/dp/B08XLJ8XCB
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.