Are You Ignoring This Funnel Stage? ft Scott Vaughan | Hard Corps Marketing Show | Ep 422
How can a buyer-centric approach transform your marketing strategy?
In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game.
Scott breaks down why feeding leads to sales is no longer enough. Today’s buyers demand a smarter, more strategic experience. From the importance of thought leadership and consistent brand presence to the power of cross-functional alignment, this episode is packed with insights on how to create sustainable growth through a buyer-first mindset.
In this episode, we cover:
- Why enabling the buying group is more effective than just enabling sales
- How thought leadership and content build trust and drive demand
- The role of AI in buyer enablement and how to avoid the tech trap
- The importance of cross-functional alignment to build long-term strategy
If you're ready to stop chasing leads and start building real buyer momentum, this episode is full of actionable strategies you won’t want to miss!
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Connect with Scott:
- LinkedIn: https://www.linkedin.com/in/scottavaughan/
- Twitter: www.x.com/ScottAVaughan
- Website: https://accelerationeconomy.com/author/vaughan_emailyahoo-com/
- Published Articles: https://muckrack.com/scott-vaughan/articles
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- YouTube: https://youtu.be/1pjqkK5SBr4
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.