Are You Measuring Marketing Success All WRONG? ft Janelle Amos | Hard Corps Marketing Show | Ep 402
How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?
In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.
Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth.
In this episode, we cover:
- The shift from MQLs and SAOs to focusing on revenue-based KPIs
- The growing role of AI in marketing and its impact on strategy
- Why first-party website data is key to understanding customer intent
- The power of curiosity and continuous learning in career development
- Leadership insights: How empathy and empowerment play a role in shaping successful teams
If you’re ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won’t want to miss!
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Connect with Janelle:
- LinkedIn: https://www.linkedin.com/in/janelleamos/
- Company website: https://elevate-growth.com/
- Twitter: www.x.com/JanelleAmos14
- TikTok: https://www.tiktok.com/@janelleamos
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- Youtube: https://youtu.be/PoH-JUV05ZY
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.