No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift!   Ascertain how storytelling with a narrative upgrades your content, how to use a sociological lens with marketing, why your voice matters in content, and the myths that get smashed to bits! Takeaways The content machine is not built overnight nor by one person; encourage a team effort to create & share content! Personality + voice = differentiation in content AI can help marketers & sales be BETTER Talk in your content like you would one to one; third person is impersonal! Create opportunities to listen to prospects through sales & marketing Know what the greater narrative is in your storytelling Use personal references Back it up with data Provide context Links Twitter: @sonja LinkedIn: https://www.linkedin.com/in/sonjajacob Drift: https://www.drift.com/ HYPERGROWTH 2018: https://hypergrowth.drift.com/# Entrepreneurs can change the world: https://www.youtube.com/watch?v=T6MhAwQ64c0