As the virtual workplace grows, so does the need to see the humanity behind your screen. How do we as marketers promote genuine messages in our own brand, especially when connecting with peers?  A Marketing Consultant, Fractional CMO, Founder of Actionable Marketing Facebook Group, President of Jessie Coan Marketing Inc., Jessie Coan, delivers a call to action for brands to be a better version of themselves, while still maintaining authenticity.    Takeaways: Niche communities for networking have blossomed due to the shift from larger in person networking events. How can your brand create one or connect with these niche communities? Transparency and authenticity goes a long way when looking to network. Show interest in the person you are connecting with or ask for advice on a product. When connecting over email with other professionals, if your opening line sounds like it could be said by a used car salesman then you could be thought of as spam.  Career advice: Take a year off after college and go explore, experience and ask questions!   Links: LinkedIn: https://www.linkedin.com/in/jessiecoan/ Twitter: https://twitter.com/jessiecoan Instagram: https://www.instagram.com/coanjessie/ Facebook: https://www.facebook.com/jzubatkin Jessie Coan Marketing: https://www.jessiecoanmarketing.com Actionable Marketing: https://www.facebook.com/groups/ActionableMarketing/ Lots O Tacos: https://www.instagram.com/lotsotacos/   Busted Myths: Brands need to be authentic and transparent. Admit to your mistakes and be astute to situations that are happening around to establish a good rapport with customers.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/7A1G1AqO6Wo