Brand Building - Carolyn Lowe - Hard Corps Marketing Show - Episode #269
Carolyn Lowe is here to drop some knowledge all about how building a brand off of a massive marketing space like Amazon isn’t as easy as just making a page for your product to be sold on. Carolyn is going to give you all the juicy details about what it really takes not to just succeed on Amazon but in any market where building your brand from the ground up is the true challenge of it all.
Busted Myths:
Getting your business on Amazon isn’t always the best idea
Takeaways
Even if you have a new idea, Amazon might not be the best way to start selling your product.
If you aren’t making enough money on Amazon, it could be time to take your product off of Amazon and figure out what works best for you.
Building a brand on Amazon is even more difficult since 70% of search results are non-branded
Many well known brands have deals with Amazon to have the first spots with search results, making it even harder to push a new brand on Amazon.
Amazon weighs the most recent reviews of a product more heavily than the ones in the past.
Finding the best growing market for your new product is the better bet than relying on Amazon
Amazon could potentially be becoming more of an advertising platform, meaning that growing a new brand on there may become more obsolete over time
Quote of the Show:
I learned a really hard lesson early on is, don't keep folks around whether it's people or products or ideas that aren't working“” - Carolyn Lowe
Links
Twitter: https://twitter.com/carolynbyron
LinkedIn: linkedin.com/in/carolynbyronlowe
Website: https://roiswift.com/
Ways to Tune In
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/N7SPJ1oq5Co
Carolyn Lowe is here to drop some knowledge all about how building a brand off of a massive marketing space like Amazon isn’t as easy as just making a page for your product to be sold on. Carolyn is going to give you all the juicy details about what it really takes not to just succeed on Amazon but in any market where building your brand from the ground up is the true challenge of it all.
Busted Myths:
- Getting your business on Amazon isn’t always the best idea
Takeaways
- Even if you have a new idea, Amazon might not be the best way to start selling your product.
- If you aren’t making enough money on Amazon, it could be time to take your product off of Amazon and figure out what works best for you.
- Building a brand on Amazon is even more difficult since 70% of search results are non-branded
- Many well known brands have deals with Amazon to have the first spots with search results, making it even harder to push a new brand on Amazon.
- Amazon weighs the most recent reviews of a product more heavily than the ones in the past.
- Finding the best growing market for your new product is the better bet than relying on Amazon
- Amazon could potentially be becoming more of an advertising platform, meaning that growing a new brand on there may become more obsolete over time
Quote of the Show:
- I learned a really hard lesson early on is, don't keep folks around whether it's people or products or ideas that aren't working“” - Carolyn Lowe
Links
- Twitter: https://twitter.com/carolynbyron
- LinkedIn: linkedin.com/in/carolynbyronlowe
- Website: https://roiswift.com/
Ways to Tune In
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://youtu.be/N7SPJ1oq5Co
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.