The slayer of the mundane, David Brier is here to teach you all about everything branding has to offer! If you’re thinking that your business can be carried on your product alone then David has the advice that you need to hear. Get ready for some seriously brilliant branding advice in this episode!   Busted Myths:   Thinking that your knowledge, wisdom, service or product are the only factors that matter when it comes to being successful.  Takeaways   Assess your peers in your field, figure out what they’re doing and learn how to stand out from them.  With quality branding, someone can outperform others in their field by making themselves appear more valuable.  You can’t start your branding plan without accurate and relevant information first. Branding is the art of differentiation, you want to differentiate yourself from all the noise out there.  Give a solid answer about what makes you different, nothing generic. If you understand your audience well enough then this should come easily.  When you’re discovering your audience, narrow down what shared traits they have and utilize them.  Don’t waste your time playing a smaller game when you could be having a much larger impact.    Quote of the Show:  “Why are we being taught the answers? See that to me is the failure. Why are we being taught the answers? Why aren't we being taught the questions? - David Brier Links   Twitter: https://twitter.com/davidbrier LinkedIn: https://twitter.com/davidbrier Website: https://www.risingabovethenoise.com Book Link:  https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706?gclid=Cj0KCQiAoNWOBhCwARIsAAiHnEg2VaolMYwgUowJ1pPqW-lcSiLYPypWx6nm-x-9PLFhRDZ4nTjQonEaAkBXEALw_wcB   Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube:  https://youtu.be/-A-mWOkj00s