Building a Podcast EMPIRE Through Engagement ft Mark LaCour | Hard Corps Marketing Show | Ep 414
How does persistence and engagement drive podcasting success in the oil and gas industry?
In this episode of The Hard Corps Marketing Show, I sat down with Mark LaCour, Editor In Chief at Oil and Gas Global Network. Mark shares his journey into podcasting, explaining how persistence led him to launch the show and how he secured early sponsorships and support
Mark critiques the industry’s overemphasis on vanity metrics like downloads and clicks, arguing that revenue-driven metrics are much more valuable. He highlights the importance of engagement, using examples like Buc-ee’s gas stations, which excel at customer and employee satisfaction through quality interactions and strong engagement.
In this episode, we cover:
- Why vanity metrics like downloads and clicks are less important than revenue-driven metrics
- The importance of building strong engagement with your audience
- How evolving trends like AI and video formats are shaping podcasting
- Insights from Mark’s diverse career, from the Marine Corps to thought leader in oil and gas podcasting
- The need for alignment between sales and marketing strategies
If you’re looking to understand how engagement, persistence, and the right metrics can transform your podcasting strategy, this episode is packed with valuable takeaways you don’t want to miss!
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Connect with Mark:
- LinkedIn: https://www.linkedin.com/in/oil-and-gas-expert-speaker/
- Twitter: https://x.com/mark_lacour
- Oil and Gas Global Network: https://oggn.com
- ModalPoint: modalpoint.com
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/8_FM7Ib-aLQ
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.