Building Strong B2B Foundations Through Team Collaboration - David Karel - Hard Corps Marketing Show - Episode #336

Building Strong B2B Foundations Through Team Collaboration - David Karel - Hard Corps Marketing Show - Episode #336

Today’s guest is a seasoned marketing leader with a product marketing and sales background. Introducing David Karel, the Chief Marketing Officer at CrunchTime! David has decades of experience creating new market categories and world-class teams. Prepare to be inspired as he dives into the importance of team culture, supporting the sales organization, and the role of business partnerships! 
 
Busted Myths:
  • In B2B go-to-market, either sales or marketing has to get recognition. Because of the complexity of the B2B buying process, it’s impossible to attribute credit to either sales or marketing. It is a team effort. 

Takeaways: 
  • Since there are many touchpoints to lengthy sales, B2B marketing has to be a team effort. It is impractical to attribute success to just one individual. Organizations must strive to function cohesively, breaking down any barriers in order to foster a positive environment.
  • Sales and marketing are two teams that are measured differently. They have different perspectives and don’t often understand each other’s processes. By fostering relationships between teams, they can better support each other and future clients. 
  • Another crucial aspect of team culture is valuing shared credit. Neglecting the importance of collaboration doesn’t benefit anyone; no one can do it alone. Strive to set an example for the team to cultivate honest partnerships. 
  • In the history of marketing, a marketing team member has never directly scheduled a meeting, created an opportunity, or closed a deal. Marketing’s role is to make it as easy as possible for salespeople to achieve those outcomes by sharing the same philosophy.
  • Make an effort to stay connected with clients. It's easy to get caught up in the day-to-day operations, but it’s important to prioritize your existing commitments to clients.
  • It is vital to teach consistency in deals. While most marketers rely on web leads for high-quality prospects, remember that the sales team plays a crucial role in successfully engaging the prospect and puts the final touches on many cases. 
  • Co-mingling and learning between teams are encouraged for the success of the business. Close collaboration in meetings allows for a better understanding of each team’s expertise and allows for the chance to provide prompt feedback.
 
Quote of the Show:
  • “B2B marketing has to be and is a team sport.” - David Karel

Shout-Outs:
  • Nikki Perry - CRO at CrunchTime

Links:

Ways to Tune In:


Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Creators and Guests

Casey Cheshire
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
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