Do your customers trust your company? How can you build trust? We have just the episode for you! Today we have Edith Väli, International B2B Marketing and Corporate Communications Consultant. Edith discusses with Casey Cheshire how to build your brand and how to correctly advertise your company. She also talks about how it is important to get to know your competitors and customers to help your company stand out above the rest. Edith gives us her tips on how to build trust with your customers through your website's professional looks. Tune in to this great episode.     Busted Myths: People think that building your brand requires a lot of money, but it doesn’t. Everything is doable, even without money. Takeaways: When reading papers or seeing advertisements, you see companies encouraging people to spend a bunch of money. In reality, you don’t need to. You just need to figure out what is best for you, what works for you, and what doesn't work for you before you spend so much money. When starting your business, you want to ask yourself these basic questions: What is your product? How does it fit the market? Why are you doing this business in the first place? Asking yourself these questions can help narrow down your goals for the company. You want to know exactly who your competitors and customers are when starting your company. Get to know them on a personal level and figure out why they are selling this product, and why the customers are buying this. Collecting this information can help your company stand out above the rest. Make sure your PR team is promoting your company by making blog posts and reaching out to new/existing customers. Having your PR team do this will create deeper relationships and community with your customers. This will also help your business's name get out there.  When you start out at the beginning of your company, it's good to have professional photos and professional videos up on your website/social media. If you don't have money, then do it yourself. It is better than just using your random stock photos because stock photos will give customers a feeling that this is a fake company. You want to build trust.     Quote of the Show: “Trust is the key ingredient.” (17:14) Links: LinkedIn: https://www.linkedin.com/in/edith-vali/  Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/hA0G2vDX8rI  Podbean: https://www.hardcorpsmarketing.com/e/building-trust-with-your-customers-edith-vali-hard-corps-marketing-show-episode-317/?token=1ffc729ff8d4a308c49aa3d173481a86