Can Community SAVE the Connection CRISIS ft Dolores Hirschmann | Hard Corps Marketing Show | Ep 443
How can trust-first marketing and clarity-driven communication lead to stronger business growth?
In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing strategy, and business clarity to help leaders build trust-based marketing systems that convert without manipulation.
Dolores shares how marketing is fundamentally about trust and invitation—not just conversion. She introduces the concept of “trust funnels,” emphasizing that before any sale is made, relationships must be formed through authentic, value-first communication. She also highlights the power of speaking engagements as platforms for connection and community building, and how preparing a business for acquisition starts with stepping out of the day-to-day and building systems that scale.
In this episode, we cover:
- How trust funnels guide strangers to become loyal customers
- What speaking engagements can do to build credibility and connection
- How business owners can prepare for acquisition by stepping out of daily ops
- Why community and belonging are more important than ever in marketing today
If you’re looking to build authentic client relationships, scale your impact, and lead with clarity, this episode is packed with practical wisdom you won’t want to miss!
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Connect with Dolores:
- LinkedIn: https://www.linkedin.com/in/dhirschmann/
- Company website: mastersinclarity.com
- Twitter: www.x.com/DglarH
- YouTube: https://www.youtube.com/channel/UCbc8sZ8Qs-IdmgH1CbHmXWA/videos
- Instagram: https://www.instagram.com/doloreshirschmann/
- Facebook: https://www.facebook.com/Mastersinclarity/
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- YouTube: https://youtu.be/UH1A4k20A_0
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.