CMO Tips from the Mind of a Penguin-In-Chief ft Drew Neisser | Hard Corps Marketing Show | Ep 400
How can prioritizing employees and customers lead to long-term marketing success?
In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and experimentation. Throughout our conversation, he emphasizes the importance of focusing on employees and customers—not just prospective clients—when it comes to driving sustainable revenue growth and ensuring CMO longevity.
Drew dives deep into several key strategies that have shaped his career, including the creation of customer advisory boards, fostering employee engagement, and leveraging the transformative power of generative AI in marketing. He also highlights the value of his community, CMO Huddles, where marketing leaders come together to tackle challenges and collaborate on solutions.
In this episode, we cover:
How prioritizing employees and customers can fuel long-term marketing success
- The role of customer advisory boards in shaping effective marketing strategies
- Why employee engagement is critical to building a thriving marketing culture
- The impact of generative AI on marketing innovation and efficiency
- How CMO Huddles offers a unique support system for marketing leaders
If you're looking to elevate your marketing game and build a more sustainable career, this episode is packed with actionable insights you won’t want to miss!
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Connect with Drew:
- LinkedIn: https://www.linkedin.com/in/drewneisser/
- Twitter: x.com/DrewNeisser
- Company website: https://cmohuddles.com/
- Blog/Media Agency website: renegademarketing.com
- Book: https://www.amazon.com/dp/173721251X
- Podcast: https://renegademarketing.com/podcast/
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- YouTube: https://youtu.be/HcdcDgP-uPc
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.