Community IS the answer! ft Paul Jones | Hard Corps Marketing Show | Ep 410
How can community-building transform your marketing strategy?
In this episode of The Hard Corps Marketing Show, I sat down with Paul Jones, Founder of Bridgio and Fractional Community Strategist. Paul brings his expertise in creating powerful, authentic communities that drive customer loyalty and engagement, sharing key insights into the shift from traditional marketing to community-building.
Paul discusses why traditional marketing methods—especially relying heavily on paid ads—are no longer as effective as they once were. He explains how building communities that genuinely solve customer problems, rather than just focusing on generating leads, can result in more meaningful, long-term growth.
In this episode, we cover:
- Why traditional marketing is failing and what to do about it
- The importance of building authentic communities and fostering customer relationships
- Creating a sense of belonging through intentional community-building
- How understanding customer pain points leads to better solutions and stronger engagement
- The role of community in driving brand loyalty and awareness
If you’re ready to shift your marketing strategy and build a stronger, more engaged community, this episode is filled with actionable insights you won’t want to miss!
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Connect with Paul:
- LinkedIn: https://www.linkedin.com/in/pauljones101/
- Company website: https://bridgio.io/
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- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- Youtube: https://youtu.be/HmfMVbmlOaU
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.