
Consulting The Consultant - Kery Knutson - Hard Corps Marketing Show - Episode #270
Who better to consult with on Marketing than the Communication Coach herself, Kery Knutson? No one that’s who, Kery is here to drop some serious knowledge on anyone looking to step up their networking game! Find out why having a meaningful conversation with your audience is the best way to keep them coming back, and why you should worry less about building a wide audience, here on this episode.
Busted Myths:
It's not about building a wide audience. It's about creating meaning and value for each individual that you work with.
Takeaways
Sitting down and having a real conversation with someone, that allows them to be themself around you, is how you really build a good relationship with them.
Worry less about how wide your outreach is, concentrate more on starting meaningful relationships and connections with.
Breaking the ice by being vulnerable, or funny can help a whole room of people feel more comfortable including yourself
You have to be empathetic and understanding to build upon these relationships and gain trust with each other.
If you’re not on the same page, or giving out unsolicited advice it can really damage any level of trust that you’ve built towards.
Set an intention for every meeting, wastes less time for all parties involved
Taking each opportunity you have to make an impact on someone will only help you to make an even greater impact the next time.
Quote of the Show:
“But where are relationships built? They're built in conversations, right? Just like this one, this is how we build relationships. And that's how we create impact how we add value and, make some work mean something to someone ” - Kery Knutson
Links
LinkedIn: https://www.linkedin.com/in/keryknutson/
Website: UpLevelC.com
Ways to Tune In
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/mcI75YH7PEI
Who better to consult with on Marketing than the Communication Coach herself, Kery Knutson? No one that’s who, Kery is here to drop some serious knowledge on anyone looking to step up their networking game! Find out why having a meaningful conversation with your audience is the best way to keep them coming back, and why you should worry less about building a wide audience, here on this episode.
Busted Myths:
- It's not about building a wide audience. It's about creating meaning and value for each individual that you work with.
Takeaways
- Sitting down and having a real conversation with someone, that allows them to be themself around you, is how you really build a good relationship with them.
- Worry less about how wide your outreach is, concentrate more on starting meaningful relationships and connections with.
- Breaking the ice by being vulnerable, or funny can help a whole room of people feel more comfortable including yourself
- You have to be empathetic and understanding to build upon these relationships and gain trust with each other.
- If you’re not on the same page, or giving out unsolicited advice it can really damage any level of trust that you’ve built towards.
- Set an intention for every meeting, wastes less time for all parties involved
- Taking each opportunity you have to make an impact on someone will only help you to make an even greater impact the next time.
Quote of the Show:
- “But where are relationships built? They're built in conversations, right? Just like this one, this is how we build relationships. And that's how we create impact how we add value and, make some work mean something to someone ” - Kery Knutson
Links
- LinkedIn: https://www.linkedin.com/in/keryknutson/
- Website: UpLevelC.com
Ways to Tune In
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://youtu.be/mcI75YH7PEI
Creators and Guests

Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.