Mark Raffan is here with us this week to discuss everything that you could hope to learn about content marketing and just how useful it can be. Mark is also with us to guide you through some more difficult conversations that you can find yourself in with your customers and why being honest with them is always the best way to go about those difficult conversations.      Busted Myths:   It’s not too late to start with content marketing Takeaways   The way you approach content marketing can help make you stand out from everyone else. Content marketing encompasses so many different areas, that is could be more beneficial to just focus on one at a time. The transition from marketing to sales is a conversation. Narrow down who your favorite customers are, analyze what makes them your favorite and design your strategy from them.  Keeping a consistent flow of communication with your customers will benefit everyone involved. Be open to taking criticism and learning from it so you can improve for the future.  When conflict does happen, be very careful with the words you use to help mitigate the situation as much as possible.    Quote of the Show:   “As we all know, when marketing transitions to sales, the conversations are the things that make that transition occur. And once you can start having those conversations, that becomes much easier.” - Mark Raffan Links   Twitter: https://twitter.com/MarkRaffan LinkedIn: https://www.linkedin.com/in/markraffan/ Website: contentcallout.com   Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show