Cooking Up Success - David Zucker - Hard Corps Marketing Show - Episode # 348
Today’s guest is a seasoned Marketing Executive, leader & thought leader and a visionary at the intersection of D2C & B2B. Introducing David Zucker, CMO and SVP Ecommerce at Perdue Farms. David join Casey today to discuss how B2B marketing can benefit from adopting techniques from consumer marketing, such as segmentation. The dynamics of initiating conversations or interactions in a business context, particularly when it comes to sales or business relationships. How convenience in cooking and the demand for authentic content and transparency in food sourcing are significant trends in the food industry, with a particular focus on how Perdue is addressing these trends through its practices and partnerships.
Connect with David Zucker:
- LinkedIn: https://www.linkedin.com/in/david-zucker-489b201
- Perdue Website: https://www.perdue.com
- Perdue Corporate Website: https://corporate.perduefarms.com
Shoutouts:
- Martha Stewart on LinkedIn: https://www.linkedin.com/in/marthakstewart
- Martha Stewart Website: https://www.marthastewart.com
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/ForYm4zKqVs
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
