Creating content is something we have all at least put some time into, but many of us have never truly start and that is what Nick Bennett is here with us to talk about this week! Being a part of a team that allows you to feel empowered to create your own content is incredibly important, both for your team and yourself. Nick dives deep into what your content should be doing for you and how you can get started creating your own!      Busted Myths:   Employers are not empowering their employees to create content. Takeaways   If you aren’t empowering your employees to create content then you are missing out on plenty of opportunities. Creating your own content is a great form of personal branding and field marketing. Content creation can act as a stepping stone from one opportunity to another. It’s ok to start slow with creating your content, its not recommended to jump right into doing it every day from the start. If you aren’t ready to start creating content then go find someone else’s and learn from it If you’re the first person to consistently respond to the content that someone else is putting out, then you’re the first person everyone else sees too.  Content creation lets you create your own community that follow you, giving you new ideas and responding to what you have to say.     Quote of the Show:   “Creating content is all about creating your personal brand” - Nick Bennett Links   Twitter: https://twitter.com/NickB2005 LinkedIn: linkedin.com/in/nickbennett1 Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show