Creating Your Unique Brand - Eric Crews - Hard Corps Marketing Show #33
Gear up for a great episode packed full of inspiration and tips about creating your unique brand from President & Founder of The Crews Coaching Group and Collegiate Entrepreneurs, Inc., Eric Crews.
Learn all about how to determine your brand uniques, their importance to your sales and marketing strategy and which common myths to avoid when developing your brand building strategy.
Takeaways
Measurement is crucial. Make sure all your measurements are pointing to leads - and those leads should turn to revenue.
Have all your differentiators figured out and make sure you uniques can be measured in three or less.
The best marketing is not the prettiest, but is the clearest.
Aim to produce rhythmic, sustained, messaging. Write blogs and emails that are useful, easy to digest and go out at the same time each week.
Be committed to consistency rather than trying to be sexy, because sexy can get expensive.
If you want to run a great business you have to be focused. It doesn’t cost money, it costs time and discipline.
Know your uniques. You have to know what value you are providing your clients.
Self-improvement is connected to humility. Strive to be humbly confident.
Remember the EOS (Entrepreneur Operating System). It’ll help you stabilize your business so you can focus on a strategy.
Links
Website: http://crewscoachinggroup.com/
LinkedIn: https://www.linkedin.com/in/eric-crews-7314054/
Gear up for a great episode packed full of inspiration and tips about creating your unique brand from President & Founder of The Crews Coaching Group and Collegiate Entrepreneurs, Inc., Eric Crews.
Learn all about how to determine your brand uniques, their importance to your sales and marketing strategy and which common myths to avoid when developing your brand building strategy.
Takeaways
- Measurement is crucial. Make sure all your measurements are pointing to leads - and those leads should turn to revenue.
- Have all your differentiators figured out and make sure you uniques can be measured in three or less.
- The best marketing is not the prettiest, but is the clearest.
- Aim to produce rhythmic, sustained, messaging. Write blogs and emails that are useful, easy to digest and go out at the same time each week.
- Be committed to consistency rather than trying to be sexy, because sexy can get expensive.
- If you want to run a great business you have to be focused. It doesn’t cost money, it costs time and discipline.
- Know your uniques. You have to know what value you are providing your clients.
- Self-improvement is connected to humility. Strive to be humbly confident.
- Remember the EOS (Entrepreneur Operating System). It’ll help you stabilize your business so you can focus on a strategy.
Links
- Website: http://crewscoachinggroup.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.