CTM Takeover Episode: Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton
How can empathetic B2B SaaS marketing transform your growth strategy?
This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing at Blink AI Automotive. Ashleigh shares her unique journey from aspiring meteorologist to leading marketing efforts in the fast-evolving automotive tech space.
Ashleigh dives into what it takes to truly connect with an audience on platforms like LinkedIn, why storytelling is at the heart of effective communication, and how marketers can embrace AI without losing their ethical compass. She explores the delicate balance between automation and personal touch, and how time management can make or break modern marketing strategies. Ashleigh also discusses the value of building strong professional relationships, supporting sales through thoughtful strategy, and taking a problem-solving approach to marketing rather than simply pushing products.
In this episode, we cover:
- The power of storytelling to engage and connect with audiences
- Balancing manual and automated networking for authentic relationships
- Ethical considerations when using AI in marketing
- How solving real problems drives better marketing and supports sales teams
If you’re navigating the intersection of AI, marketing, and automotive innovation, Ashleigh’s insights offer real-world strategies to help you build meaningful connections and grow with purpose.
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Connect with Ashleigh:
- LinkedIn: https://www.linkedin.com/in/ashleigh-ellis/
- Company website: https://blinkai.com/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/4Zr5UEypFVM
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.