CTM Takeover Episode: Speak Your Customer’s Language With These 2 Steps ft KB Burdette
How can deep audience research transform your marketing effectiveness?
This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol Digital. KB shares her unique path from working at Target Corporation to founding her own digital agency, and how curiosity and community have fueled her success.
KB dives into the power of audience research- not just why it matters, but exactly how to do it. She breaks down practical, repeatable methods marketers can use right now, including how to leverage trade show content, insights platforms like 6Sense, and focused customer segments to uncover what really resonates. She also emphasizes the importance of documenting your process, using filters strategically, and evolving your messaging based on what you learn. With an approach grounded in experimentation, clarity, and relevance, KB gives marketers a framework to build smarter, more effective campaigns.
In this episode, we cover:
- How audience research fuels more effective marketing strategies
- Actionable ways to uncover insights and test your messaging today
- Why starting with top customers leads to sharper campaigns
- The role of community and curiosity in long-term marketing success
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Connect with KB:
- LinkedIn: https://www.linkedin.com/in/karenburdette/
- Company website: https://www.linkedin.com/company/del-sol-digital/about/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/mvWcLwTxQHY
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.