CTM Takeover Episode: Steve Kahan - Creating Urgency, Amplifying Influence & Pipeline Acceleration
How can marketers master urgency to accelerate growth and boost sales performance?
This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at Insight Partners and bestselling author, to uncover the key to creating urgency in modern marketing. Drawing from his latest book, Steve shares proven strategies to spark action in potential customers and drive real business results.
The conversation explores the psychology behind urgency, how to align marketing efforts with revenue goals, and why inaction can be your biggest competitor. Through engaging stories and practical frameworks, Steve reveals the exact playbook he’s used to help multiple companies achieve explosive growth.
Steve breaks down how to highlight customer pain points, build constructive discomfort, and tailor urgency for both personal and market-level motivation. He also addresses how to bring urgency into “boring” industries and how marketing teams can apply these methods using scalable tools and organic traffic.
In this episode, we cover:
- Understanding decision drivers and the psychology of urgency
- Identifying and exposing customer pain points to inspire action
- Creating personal and market urgency that converts leads
- Leveraging organic traffic and content to generate demand
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Connect with Steve:
- LinkedIn: https://www.linkedin.com/in/stevekahan/
- Company website: https://www.insightpartners.com/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/4Zr5UEypFVM
Connect To Market is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.