Cut Through the Noise in B2B Marketing ft Alyssa Higgins | Hard Corps Marketing Show | Ep 415
How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?
In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investments.
Alyssa dives into the importance of continuously testing new marketing strategies and technologies. She emphasizes evaluating tools to ensure they provide real ROI, rather than contributing to wasted spend. Alyssa even coins some tools as 'vaporware' and advocates for reallocating budgets to more impactful programs or personnel.
In this episode, we cover:
- Why constantly testing new marketing strategies is crucial for success
- How to identify if a tech tool is providing tangible value or just increasing costs
- The risks of over-relying on B2B strategies like account-based marketing
- The importance of human connections in the sales cycle
- How AI can drive real value in marketing when implemented correctly
If you’re ready to optimize your marketing budget and make smarter tech investments, this episode is packed with actionable strategies you won’t want to miss!
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Connect with Alyssa:
- LinkedIn: https://www.linkedin.com/in/alyssa-higgins-76400351/
- Company website: https://cipherhealth.com/
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- YouTube: https://youtu.be/KdrS7OvHEiw
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.