Dina Otero is here this week to smash, not just one, but three myths! Dina is here to tell you exactly what marketing is and why businesses should care about it. Marketing isn’t just here to help out sales and if you check out this brand new episode then you can find out just how important marketing is to the entire operation.    Busted Myths:   1. Marketing is not an arts and crafts project. 2. Marketing does deserve a spot at the table. 3. Marketing is a company initiative. Doesn’t only serve sales Takeaways   If marketing doesn't have a seat at the table, then the company isn’t  able to share what's important to the executives. Have a good understanding of your customer’s day to day experience. If you don’t put in the time to establish a good relationship with a customer then someone else could swoop in and take them from you.  If you're putting information out into the world that is relevant to your audience, they're going to come to you. A plan can sound really good on paper but without a proper execution it fizzles out.  Understanding why a customer is upset and being empathetic towards them will help you find a solution. The market is always evolving and it’s your job to stay on top of it.   Quote of the Show: “ Understanding the market, and knowing how to adapt your strategy and execution in that way is what makes a good marketer, a great marketer.” - Dina Otero Links   LinkedIn: linkedin.com/in/dinaotero Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/f9Nk4376UCA