David VS Goliath - Dave Garofalo - Hard Corps Marketing Show - Episode # 311
Ever wonder how you can beat your competitors? What is their secret to selling? Well, we have someone who can answer these tough questions this week. Today we have Dave Garofalo, President of Two Guys Smoke Shop. Dave discusses with Casey Cheshire how to make sure you make your customer's experience as great as possible. Dave gives us his tips and tricks on how to secret shop your competitors. Tune in to this fantastic episode.
Busted Myths:
You cannot compete against online giants.
Takeaways:
You have to remember that someone is selling what product you have for a less price. Try to rethink your cost options to beat out the competition.
Make sure you make your customer's experience as great as possible. You want them to come back every time they need more.
Secret shop your competitors. See why the customer wants to continue buying from you rather than your competitor.
If you are an owner of a company, have meetings with your staff members and talk to them about ideas to make the business better.
Be open to helping your customers every step of the way. Being there for your customers will gain trust and a permanent buyer.
Promoting your business is important. Without promotions, social media posts, or emails your customers will forget your company. Be consistent with your promotions.
Quote of the Show:
“You sell more, you make more, and you make the customer happy.” (13:46)
Links:
Twitter: https://twitter.com/cigarspotlight
LinkedIn: https://www.linkedin.com/in/david-garofalo-b6ababa/
Website: https://www.2guyscigars.com/
Podcast: https://podcasts.apple.com/cz/podcast/two-guys-smoke-shop-36th-anniversary-party-recap/id413869893?i=1000535867289
Book: https://www.amazon.com/David-Goliath-Line-Promotions-Retailers/dp/1543966373
Ways to Tune In:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/zusD4SR-hE4
Ever wonder how you can beat your competitors? What is their secret to selling? Well, we have someone who can answer these tough questions this week. Today we have Dave Garofalo, President of Two Guys Smoke Shop. Dave discusses with Casey Cheshire how to make sure you make your customer's experience as great as possible. Dave gives us his tips and tricks on how to secret shop your competitors. Tune in to this fantastic episode.
Busted Myths:
- You cannot compete against online giants.
Takeaways:
- You have to remember that someone is selling what product you have for a less price. Try to rethink your cost options to beat out the competition.
- Make sure you make your customer's experience as great as possible. You want them to come back every time they need more.
- Secret shop your competitors. See why the customer wants to continue buying from you rather than your competitor.
- If you are an owner of a company, have meetings with your staff members and talk to them about ideas to make the business better.
- Be open to helping your customers every step of the way. Being there for your customers will gain trust and a permanent buyer.
- Promoting your business is important. Without promotions, social media posts, or emails your customers will forget your company. Be consistent with your promotions.
Quote of the Show:
- “You sell more, you make more, and you make the customer happy.” (13:46)
Links:
- Twitter: https://twitter.com/cigarspotlight
- LinkedIn: https://www.linkedin.com/in/david-garofalo-b6ababa/
- Website: https://www.2guyscigars.com/
- Podcast: https://podcasts.apple.com/cz/podcast/two-guys-smoke-shop-36th-anniversary-party-recap/id413869893?i=1000535867289
- Book: https://www.amazon.com/David-Goliath-Line-Promotions-Retailers/dp/1543966373
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube: https://youtu.be/zusD4SR-hE4
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.