Debunking Five Myths Of PLG - Avi Bhatnagar - Hard Corps Marketing Show - Episode # 349
Today’s guest is a seasoned marketing leader and thought leader. Introducing Avi Bhatnagar, Vice President of Growth Marketing at Commvault. Today, Avi and Casey are coming together to address and dispel five misconceptions about PLG (Product-Led Growth), how PLG isn't just for SMBs; larger enterprises can also benefit by involving cross-functional teams and promoting inclusivity within the buying committee. Furthermore, PLG's success depends on alignment across executive, sales, marketing, customer success, pricing, and operations teams—not just the product team.
Connect with Avi Bhatnagar:
- LinkedIn: https://www.linkedin.com/in/avi-bhatnagar-b946642
- Commvault: https://www.commvault.com
- Twitter: https://twitter.com/avibay
- Metallic.io: https://metallic.io
Shoutouts:
- Openview Partners: https://openviewpartners.com/blog/category/product-led-growth
- Wes Bush on LinkedIn: https://www.linkedin.com/in/wesbush
- Hila Qu on LinkedIn: https://www.linkedin.com/in/hilaqu
- Sangram Vajre on LinkedIn: https://www.linkedin.com/in/sangramvajre
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- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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- YouTube: https://youtu.be/QTEHVoXNxBg
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.
