Demystifying Marketing Strategy ft Susan Tyson | Hard Corps Marketing Show | Ep 420
What if you could strip away the nonsense and create a marketing strategy that’s clear, simple, and effective?
In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of SGTyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.
Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.
In this episode, we cover:
- How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketing
- Mission vs. vision and why clear statements are essential for marketing alignment
- How customer research can refine your messaging and boost marketing effectiveness
- How simplifying your marketing efforts leads to clearer communication and better results
If you’re ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won’t want to miss!
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Connect with Susan:
- LinkedIn: https://www.linkedin.com/in/susantyson/
- Company website: https://sgtyson.com/
- Marketing Without the Nonsense Book: https://bit.ly/3ReLMex
- Marketing Strategy Template: https://drive.google.com/file/d/14JIK7a1B5WGytvk6KWet9FjsuvRH8nvY/view?usp=sharing
- Business Marketing Strategy: Your Step-By-Step Guide to Marketing Success for Your Small Business Book: https://www.amazon.com/Business-Marketing-Strategy-Step-Step/dp/B09X4JLWTZ
- Book: https://publuu.com/flip-book/117441/309748
- YouTube: https://www.youtube.com/@susantyson
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- YouTube: https://youtu.be/0fBT_FEHMC4
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.