Dethroning Content Creation - Amber Khan - Hard Corps Marketing Show #208
For years we have been hearing that content is king. However, what is the value of that content if it is not promoted for our audience to see and consume?
A Marketing Leader, Keynote Speaker, Author of the selling Book Guilt-Free Motherhood, Entrepreneur, Founder and CEO of GroBizNiz, and Founder & CEO of Repurpose Den, Amber Khan, delves into the power of repurposing content.
Takeaways:
- Most marketing companies spend the majority of their budgets on content creation, leaving a smaller amount for promotion. If you flip that around, then people can find your content!
- Content repurposing takes a long piece of content and creates experiential content out of it in the form of short videos, blog posts, quotes, etc. There are over 40 organic ways to repurpose!
- Creating a brand experience using repurposed content at each stage of the buyer’s cycle can be the difference between a casual viewer and a subscriber.
- A book is a great way to round up highlights from all of your content in one place, along with building authority and brand.
- Career advice: Do not rush into things and do not let assumptions hinder your experiences.
Links:
- LinkedIn: linkedin.com/in/meetamberkhan
- Twitter: https://twitter.com/MeetAmberKhan
- Repurpose Den: https://repurposeden.com/prices/
- GroBizNiz: https://grobizniz.com
Busted Myths:
- Content promotion or creating a content experience is king. Creating good content is not enough nowadays. Make the most out of it by promoting it so that people can find your content.
Ways to Tune In:
- iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
- YouTube - Full video - https://youtu.be/Kgwjh_r5iEo
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.