Discover the Magic of In-Person Events! ft. Nicholas Peddle | Hard Corps Marketing Show | Ep. # 392
Are in-person events still relevant in 2025?
In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person can lead to #DisconnectedMarketing—and why in-person events like trade shows and conferences are still essential in 2025, even post-pandemic, and how they can drive real business growth.
Nick shares his impressive success stories, like building a $2M pipeline and increasing organic traffic by 50%. He also debunks the myth that live events are a thing of the past, offering insights into effective pre- and post-event strategies, the challenges of rebranding, and how genuine connections with customers can make all the difference.
If you're in marketing or looking to improve your event strategy and customer engagement, Nick’s practical advice will help you take your efforts to the next level.
Key Topics Covered:
- Importance of brand consistency across all customer interactions
- Why live events still matter in 2025
- Tips for building a successful event marketing strategy
- The power of personal connections in business growth
- How to effectively rebrand your company
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Connect with Nick:
- LinkedIn: https://www.linkedin.com/in/nicholas-peddle-nola/
- Company website: http://www.sightview.com/
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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
#Marketing #EventMarketing #CustomerEngagement #BrandRepresentation #LiveEvents #TradeShows #MarketingStrategy #Rebranding #BusinessGrowth #MarketingTips #HardCorpsMarketingShow
Creators and Guests
Host
Casey Cheshire
CEO & Founder of Ringmaster Conversational Marketing. Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He has been in EO for close to 10 years and counts his relationships as a key reason for his continued success. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. Previously, Casey founded and ran Cheshire Impact for 10 years. It became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021. He is also a US Marine Corps Veteran where he served in the Infantry and deployed to some very hot climates. In his free time, Casey likes to skydive, climb mountains, and pretend to be a hungry bear for his two kids.